Sbl.so - AI LinkedIn and WhatsApp sales automation | AppSumo
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Sbl.so
Automate LinkedIn outreach to generate leads, qualify prospects, and book sales calls
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- Lifetime access
- Refundable up to 60 days
- Covered by our We Got Your Back guarantee
Carefully selected by AppSumo for quality, performance, and support
You can't grow your pipeline when you're stuck chasing cold leads all week. Sbl.so can handle every DM, follow-up, objection, and calendar invite on LinkedIn, so all you have to do is close.
TL;DR
- Automate 1:1 outreach on LinkedIn with AI that handles replies, follow-ups, objections, and bookings
- Prompt your ideal customer profile to get a targeted lead list, then add them straight to an automated outreach campaign
At-a-glance
Best for
Marketing agencies, Sales managers, Solopreneurs
Sbl.so
Fill your calendar with AI-booked sales calls
Sold out!
Run fully automated LinkedIn outreach that handles lead generation, follow-ups, objections, and booking calls
Generate leads and book calls
- Simply prompt your ideal customer profile, and Leads by Sbl.so will automatically pull a targeted list
- Add unlimited leads straight to your outreach campaigns
- Book sales calls automatically once AI has qualified each prospect
Do more with your warm leads
- Automate LinkedIn outreach from every sender profile at once
- Personalize every touchpoint and interact with your prospects with rich media at scale
- Drop in AI-cloned voice notes, videos, PDFs, images, or links
- Intervene manually on hot leads without losing campaign momentum
Book calls on autopilot
- Set sequenced follow-ups with custom delays — Sbl.so monitors replies, engagement, and inactivity, so you don't have to
- Handle objections and qualify prospects using the Persuasion Chat Model
- Let AI manage outreach, replies, and follow-ups, and move leads toward a booked call, so you just have to show up to close
Scale with unlimited LinkedIn accounts
- Run safe, platform-compliant sequences that automatically respect LinkedIn's daily and weekly caps
- Add unlimited sender accounts into one single workspace and auto-rotate the moment one hits its limit
- Reach up to 800 new prospects per sender profile every month without risking your accounts
Choose the plan that’s right for you
Feel secure in your purchase with AppSumo's60 day money-back guarantee.
License Tier 1
Outreach credits10,000
Active linkedin accounts1
Campaign performance metricsBasic
SBL app access
ICP leads
ICP leads with intent signals
Multiple workspaces
Lead scoring
Sales navigator integration
Unified inbox
Reply in any language
Campaign sequence builder
Train AI on your product & tone
Sbl App access
A/B testing
Simulate AI replies
Show all included features
Recommended
License Tier 2
Outreach credits30,000
Active linkedin accounts40
Campaign performance metricsAdvanced
SBL app access
ICP leads
ICP leads with intent signals
Multiple workspaces
Lead scoring
Sales navigator integration
Unified inbox
Reply in any language
Campaign sequence builder
Train AI on your product & tone
Sbl App access
A/B testing
Simulate AI replies
Show all included features
License Tier 3
Outreach credits75,000
Active linkedin accounts80
Campaign performance metricsAdvanced
SBL app access
ICP leads
ICP leads with intent signals
Multiple workspaces
Lead scoring
Sales navigator integration
Unified inbox
Reply in any language
Campaign sequence builder
Train AI on your product & tone
Sbl App access
A/B testing
Simulate AI replies
Show all included features
Previous slideNext slide
Refundable up to 60 days
Covered by our
We Got Your Back guarantee
Deal terms & conditions
Open Deal terms & conditions
Get lifetime access to SBL.
All future Starter (Tier 1), Pro (Tier 2 & 3) plan updates.
If the plan name linked to your deal changes, it will automaticallytransfer to the new plan with all updates.
This deal is only for brand-new SBL users—no previous accounts, trials, or paid plans with this partner.
Activate your license within 60 days—you can upgrade while the deal is live but can only downgrade within 60 days of purchase.
Access to all future AI models may be provided at a discounted rate OR Access to future AI models may require an add on.
\ See Sbl.so](https://sbl.so/)
Founded June 16, 2023
🇮🇳Karnataka, India
11-50
Startup
Pre-Seed
We use PandaDoc to confirm each founder's identity.
Sales Outreach Supercharged
Shubham Kumar identified that existing outreach platforms relied on bulk messages and generic scripts, leaving reply rates flat and meetings unbooked. Frustrated by the lack of genuine automation, he and his co-founder Ayush engineered Sbl.so with persuasion science and AI trained on over a million real sales conversations.
The platform takes charge of lead generation, follow-ups, objections, and call bookings, so users wake up to qualified prospects in their inbox. Early adopters report triple the engagement within the first two months.
Today, Sbl.so aims to empower businesses of any size to sell like an elite team by seamlessly managing every step of the outreach process.
Sbl.so grows your b2b pipeline in 60 days! #linkedinoutreach #salesautomation #aitools
Co-Founder & CEO
Questions & reviews
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Reviews68Questions157FAQs16From the founders7
Have a question?
Here you'll find a curated collection of frequent questions and answers, designed to provide you with quick, clear information about the product.
For all other questions refer to the questions tab
Helpful links
Open Helpful links
How does the Credit expiry system work?
Open How does the Credit expiry system work?
The credits don't expire randomly, it's purely based on inactivity. If your account is active and reach-outs are happening, we automatically extend your credits without you having to do anything. The expiry only applies if your account goes inactive beyond your tier's phase window, which is 6 months for Tier 1, 14 months for Tier 2, and 32 months for Tier 3. As long as you're running campaigns, you have absolutely nothing to worry about!
What exactly does Sbl.so do in one sentence?
Open What exactly does Sbl.so do in one sentence?
Sbl.so finds your ideal prospects on LinkedIn, starts conversations with them, handles every reply, follow-up, and objection automatically, and books a call on your calendar. You show up to close.
Who is this built for?
Open Who is this built for?
Sbl.so is built for anyone doing B2B outreach on LinkedIn. That includes founders doing their own prospecting, solopreneurs selling a service, sales teams running outbound, and agencies managing outreach for multiple clients. If you are spending time manually sending connection requests, following up, or re-engaging cold leads, this is for you.
Who is this NOT for?
Open Who is this NOT for?
If you are looking for a mass-blast tool that sends thousands of generic messages with no strategy, Sbl.so is not that. It is built for quality conversations that lead to booked calls. It also does not work for B2C outreach or non-LinkedIn channels on this plan.
How is Sbl.so different from tools like Waalaxy, Expandi, or HeyReach?
Open How is Sbl.so different from tools like Waalaxy, Expandi, or HeyReach?
Most LinkedIn tools automate the sequence. Sbl.so automates the conversation. Once a prospect replies, other tools stop and hand it back to you. Sbl.so keeps going. The AI handles replies, objections, follow-ups, and booking end to end. You only show up when there is a call on your calendar. On top of that, you get unlimited LinkedIn accounts under one plan, built-in lead generation from a plain text ICP prompt, and ICP-based lead scoring before any outreach goes out.
What are intent signals and how do they work?
Open What are intent signals and how do they work?
Intent signals are real-time actions prospects take on LinkedIn that reveal they are actively interested in a topic relevant to your offer, such as commenting on, liking, or reacting to a post. Sbl.so captures these signals by letting you paste any public LinkedIn post URL and automatically extracting the people who engaged with it as leads. This means instead of starting cold, your outreach begins with prospects who have already raised their hand around a problem you solve.
Is this an AI SDR? Does it replace my sales team?
Open Is this an AI SDR? Does it replace my sales team?
Not exactly. Think of it as an AI that handles everything before the call: finding prospects, starting conversations, following up, handling common objections, and getting a meeting on the calendar. Your sales team still closes. What Sbl.so removes is the repetitive top-of-funnel work that burns out SDRs and founders. If you are a solopreneur, it gives you SDR-level output without hiring anyone.
Is my LinkedIn account safe? Can I get banned?
Open Is my LinkedIn account safe? Can I get banned?
Getting banned while using Sbl.so is unlikely if you follow recommended usage limits. The platform runs within the daily invite caps you set per profile, uses warm-up sequences that mimic natural human behavior, and auto-rotates across connected accounts before any single one hits its limit. We recommend 15 to 20 invites per day for fresh accounts and up to 30 to 40 for older established profiles. If an account does get restricted for any reason, LinkedIn's standard reverification process restores it and your other accounts continue running in the meantime.
Does Sbl.so use official LinkedIn APIs?
Open Does Sbl.so use official LinkedIn APIs?
Sbl.so operates via a browser-based approach that mimics human activity patterns rather than using LinkedIn's official API. This is the same approach used by the majority of LinkedIn automation tools. All outreach runs within the daily and weekly limits you configure, and warm-up sequences are designed to look and feel like organic human behavior.
What counts as one outreach credit?
Open What counts as one outreach credit?
One successful outreach action counts as one credit. For example, one connection request sent uses one outreach credit. Lead generation via Leads by Sbl.so has its own separate credit pool.
What if the AI says something wrong or makes up information?
Open What if the AI says something wrong or makes up information?
This can happen and we want to be honest about it. AI models can occasionally produce inaccurate responses. The way we tackle this is with a human-in-the-loop system. You configure the AI to flag any conversation it is not confident about and mark it for human intervention. You get notified, step in manually, reply yourself, and mark it resolved. You also feed the AI your product knowledge, FAQs, and website content upfront so it answers from your actual information rather than guessing. Good inputs combined with human oversight keeps quality tight.
Can I use Sbl.so as a normal LinkedIn sequencer without the AI conversation features?
Open Can I use Sbl.so as a normal LinkedIn sequencer without the AI conversation features?
Yes. You do not have to use the AI chat flow at all. You can run a standard outreach sequence with connection requests, follow-up messages, and delays exactly like any other sequencer. The AI conversation layer is optional. Start simple and add more features as you get comfortable.
Does this plan include WhatsApp outreach?
Open Does this plan include WhatsApp outreach?
No. The AppSumo deal covers LinkedIn outreach only. WhatsApp is a separate channel on Sbl.so and is not part of this lifetime deal. Everything on this page, including lead generation, outreach sequences, AI chat flow, voice notes, analytics, and multi-account support, applies to LinkedIn.
Can I run campaigns for my clients as an agency?
Open Can I run campaigns for my clients as an agency?
Yes. Sbl.so is well suited for agencies. You can manage multiple campaigns across different LinkedIn accounts from a single workspace. Each client's campaign, sender profile, lead list, and chat flow is kept separate. Unlimited account connections mean you are not paying extra per client account you add.
What is lead scoring and how does it work?
Open What is lead scoring and how does it work?
Lead scoring filters your lead list before any outreach goes out. You define scoring criteria based on job title, location, company size, industry, experience, skills, and other profile attributes. Sbl.so scores each imported lead against your criteria and only contacts those who meet your minimum threshold. This means you are never wasting outreach credits on leads who would never convert.
Expected to respond within 24 hours
Karnataka, India
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cfa5ecdbaf08486686c9f49a8da3a0c5](/content/profile/cfa5ecdbaf08486686c9f49a8da3a0c5/index.html)
cfa5ecdbaf08486686c9f49a8da3a0c5
Jun 27, 2026
Q: Can i buy this now without appsumo plus.
1. I dont have appsumo plus, and i want to buy, will sbl coming again on appsumo?
2. Do i need sales navigator for using sbl ?
Founder Team
shubhamkumar
Aug 20, 2026
A: Wait untill we come back:))
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Sky_01 PLUS
when are you planning to coming back?
matt354](/content/profile/matt354/index.html)
matt354PLUS
Jun 9, 2026
Q: White label and SDR pricing
On tier 2 and 3 I am able to white label?
You say SDR pricing starts at $39, how many SDR's do I need to buy to get them at $39 each?
What is the full pricing tier levels for SDR's?
Founder Team
shubhamkumar
Jun 9, 2026
A: On white label:
White label is not available on the AppSumo LTD tiers including Tier 2 and Tier 3. We do have an Affiliate Partner Program though where you can earn recurring commissions by referring clients.
On SDR pricing:
For AppSumo LTD users, SDR profiles start at $39 per profile per month from your very first profile. No minimum order required. It is $39 per profile for a limited time as a preferential rate for our LTD buyers.
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matt354 PLUS
I would need the white label so i can protect my self from letting my clients know what software i use. Id like them to login from a portal branded on my domain so they can connect their LinkedIn profile and then I manage it for them.
But maybe, I could tell them to stop using their own profile and just use rented ones.
Thank you!
Noting for anyone else who's reading this and wants to be updated -
As of late July, the SDR pricing has gone up to $65 and there's also specific monthly add-ons you'll have to pay for, If you'd like have your rented profile reinforce the idea that they work for you publicly.
Just keep this in mind if you aren't doing any revenue-generating tasks within the platform - it will cost you.
9bef9d60de594dadbf6660699d10c81f](/content/profile/9bef9d60de594dadbf6660699d10c81f/index.html)
9bef9d60de594dadbf6660699d10c81fPLUS
Apr 20, 2026
Q: Sendr Integration
Hi Shubham,
Is it possible to integrate SBL to Sendr.io? It would be great, since we can send semi personalized landing pages.
Thank you for listening.
Founder Team
shubhamkumar
Apr 21, 2026
A: Hi there.
Yes, it can be done via our API integrations.
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9bef9d60de594dadbf6660699d10c81f PLUS
Thanks! When will the api integration be released?
TheSpiceMonkey PLUS
Verified purchaser
I'm interested in this too!!
ExpertEnough](/content/profile/ExpertEnough/index.html)
ExpertEnoughPLUS
Jul 7, 2026
Q: Top-up credits and workspaces
Hey!
I've seen the following in another response around here, and I quote:
"Additional credits are available at $60 for 10,000 reach-outs with no subscription required. Extra workspaces beyond your tier are available on our standard monthly plan which also gives you unlimited workspaces."
I got SBL T2, so:
1. Where can I buy the additional 10k credit package? I could not locate a way to do it inside the platform dashboard.
2. Workspaces: there was never a mention of the number of workspaces available per tier and only says "Multiple workspaces" on the AS sales page, so I assumed we had unlimited and we were only limited by the number of LinkedIn accounts (which makes sense).
However, the sentence above suggests that there is an unmentioned cap on each plan.
So how many workspaces are available to create in each plan?
Thanks
Founder Team
shubhamkumar
Jul 14, 2026
A: Hey, happy to clarify both!
On buying the top-up credits:
The self-serve top-up option inside the dashboard is still rolling out and be visible close to when your credits are expiring.
On workspaces per tier:
Fair point, and you're right that the AppSumo page just says "Multiple workspaces" without specifying the exact number. To clarify, Tier 2 comes with 4 workspaces and Tier 3 comes with 8. It is a separate limit from your LinkedIn account count, not tied to it. If you need more than what your tier includes, our standard monthly plan comes with unlimited workspaces.
We'll get the deal page updated to reflect the exact workspace numbers per tier so this is clearer for future buyers too.
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ExpertEnough PLUS
Verified purchaser
I would like to be able to buy top up credits right away, and not only when about to expire, so I can charge and allocate different amounts per client, being properly organized. Is this possible? Also, any chance T2 can have 5 workspaces vs 4 please? Thanks
TRANSFORMATE90DIAS.com](/content/profile/TRANSFORMATE90DIAS.com)
TRANSFORMATE90DIAS.comPLUS
Jul 4, 2026
Q: 🤳⛔️IMPOSSIBLE USE FROM ANDROID
I have the Lifetime License 2, but I've found a major issue. Your dashboard explains how to create an Android shortcut to access the platform like an app, but in reality it's unusable. After creating the shortcut in Google Chrome, I only see:
"Use Desktop for Best Experience :) We love your phone's screen, but this app needs more room... Try us on a desktop!"
Why provide Android shortcut instructions if the dashboard can't actually be used on Android? And please don't suggest Desktop Mode—everything becomes tiny and unusable.
So how am I supposed to monitor chats from my phone? This is essential. Also, please tell me the correct email or contact method for customer support, as I don't use Slack.
Founder Team
shubhamkumar
Jul 14, 2026
A: Hi There. We're working to make the App more native for Android.
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Sbl.so is highly regarded for its AI-powered conversation handling, personalized outreach at scale, and efficient lead sourcing. While some users have reported limitations in Tier 1 and challenges with customer support, the overall rating of 4.4 and a 60-day money-back guarantee make it a compelling option for those seeking an effective LinkedIn outreach solution.
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Verified purchaser
Deals bought: 1Member since: Jun 2026
Aug 12, 2026
Finally launched my first campaign and it works!!
There are a few features that make this really good tool:
Clone your voice and send automated voice notes. (GAME CHANGER)
Generate leads with your custom settings.
Automate Interactions and messages
Needs to be customized in order to find results. But 100% Recommended
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Verified purchaser
Deals bought: 16Member since: Apr 2024
Jul 31, 2026
Excellent support- very promising product - Tier 1
I am setting up my campaign, and admit it is taking me a while to do so. I have created a funnel to go along with it, and want to make sure that my funnel and SBL talk with each other. I have found the support and responses to my questions timely and helpful. Overall, although my campaign has not yet started, I am feeling confident that this will be effective. My biggest worry was finding suitable leads, but so far, SBL have provided some that ideally will work well.
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nahidhasan830 PLUS
Verified purchaser
Deals bought: 2Member since: Jun 2026
Jul 26, 2026
Poor support
On Slack, I've asked 3 questions on a few different days. None of them got any reply as of now.
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1
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bernd.moeller PLUS
Verified purchaser
Deals bought: 7Member since: Jul 2024
Jul 14, 2026
Simply very good
A very good tool that delivers real added value.
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Verified purchaser
Deals bought: 91Member since: Apr 2019
Jul 2, 2026
🤳⛔️IMPOSSIBLE TO USE FROM ANDROID
I have the Lifetime License 2, but I've run into a very important issue. Although your dashboard clearly explains how to create a shortcut so you can access messages or the dashboard directly from Android as if it were a real app, the reality is very different. It is absolutely impossible to properly view, let alone interact with, the dashboard from a mobile device.
When I follow your instructions to create the shortcut, all I see is this message:
➖️➖️➖️➖️➖️
Use Desktop for Best Experience :)
We love your phone's screen, but this app needs more room to stretch its legs... Try us on a desktop!
➖️➖️➖️➖️➖️
So my question is obvious: why do you show users how to create an Android shortcut if it's then impossible to actually use the platform from the browser? (I use Google Chrome)
My second question is: how am I supposed to access the dashboard from my Android device? Obviously, I can't spend 24 hours a day monitoring different chats from a computer, but I can do that from my mobile phone. So this functionality is absolutely essential.
And please don't tell me the solution is to enable "Desktop Mode" in the browser. That is a terrible workaround, as everything becomes microscopic and is practically impossible to read or use.
Honestly, I hope there's an option I've overlooked or something I haven't considered, because not being able to access the platform from a mobile device would be a very serious design flaw.
In today's world, that would be the kind of mistake you would expect from 20 years ago, not from a platform built around artificial intelligence.
I also need to know the email address or the proper way to contact your support or customer service team, as I don't use Slack.
If you help me resolve these issues, I'll be happy to update my review and give it a higher rating.
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Company details
Co-Founder & CEO
\ See Sbl.so](https://sbl.so/)
Founded June 16, 2023
🇮🇳Karnataka, India
11-50
Startup
Pre-Seed
Showing 1-5 of 7 posts
Updated May 7, 2026
Two new features just went live for all AppSumo users
Hey Sumo-lings.
Two things just went live for everyone on the plan.
1. Signals are live.
You can now trigger outreach based on three buying signals:
- Someone liked a competitor's post
- Someone commented on a competitor's post
- A company just posted a hiring signal (e.g. "We're hiring a Head of Sales")
These are the moments when someone is already paying attention to a problem you solve. Instead of cold outreach out of nowhere, you're reaching them when the context is warm. That's the whole idea.
You can layer these signals on top of your existing campaigns or build a fresh one around them.
2. The MCP server is live for all users.
You can now connec...
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Updated Apr 24, 2026
Two big things shipping today at Sbl.
Hi everyone,
Two big things shipping today at Sbl, and I'm excited to share both with you.
1. Sbl MCP is live.
You can now create, optimize and run your entire outreach campaign by just prompting it to Claude, ChatGPT, or any LLM you use.
No dashboards. No clicking through setup flows. Just talk to your LLM. 🔥
"Build me a campaign for SaaS founders in the US, friendly tone, book a demo."
Done.
For AppSumo users, MCP is free. Unlimited usage. No caps. No limits.
2. Content Engine. A new product. 🤝
Give it a content pillar. It does the rest.
Here's how it works:
You drop in a pillar like " AI in healthcare".
Our agent scrapes the web for the top trending ...
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Updated Apr 17, 2026
How credits work? Top-ups & New Launched 🚀
hey everyone,
putting out a clear breakdown of how credits work on SBL (top-ups) + a couple of announcements. video first for the people who'd rather watch, full writeup below for everyone else.
▶️ how credits work - full walkthrough: https://youtu.be/FTDWYGBg\_I8
1. what a credit actually is
- 1 credit = 1 new linkedin connection request sent. that's the only thing that costs a credit.
- everything after the connection is accepted - the AI opener, multi-turn follow-ups, objection handling, call booking onto your calendar — costs zero credits. the AI works each lead from handshake to booked call at no further charge.
2. credit expiry
- credits only expire...
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Updated Apr 15, 2026
Top-Ups after your credit gets over
Hey Sumo-lings,
First, a genuine thank you ❤️
The response from this community has been beyond what we expected, and we don't take that lightly.
We wanted to share something that a lot of you have been asking about.
Top-Ups for Sbl.so Lifetime Users.
Once your outreach credits run out, you don't need to worry. Regardless of which tier you're on, you can refill anytime at your own pace.
$60 for 10,000 outreach credits.
That works out to just $0.006 per prospect reached on LinkedIn. No subscription required. No recurring charges.
A little thank you for our early supporters: The first 100 customers will get 10,000 credits for just $20, one-time. Our sma...
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Updated Apr 15, 2026
🚀 Update: Curated Leads + Workspace Expansion
Curated Leads is now live for all tiers!
Watch the announcement here - https://youtu.be/KzwtmqWk0OQ
Curated Leads is our proprietary lead sourcing system - pulls from multiple premium data sources, built for niche ICPs where quality matters over speed.
Lifetime credits by tier:
Tier 1 — 4,000 leads
Tier 2 — 10,000 leads
Tier 3 — 15,000 leads
Each search pulls 1,000 – 2,500 leads. Top-ups coming soon.
Workspaces are also expanding:
Tier 1 — 1 workspace
Tier 2 — 2 workspaces
Tier 3 — 4 workspaces
Full breakdown here 👉 https://docs.google.com/document/d/1wzFEqsUjG2UX76ld0xeX5PpcaeuwDQo8sLjwekVJfIM/edit?usp=sharing
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